Microsoft has confirmed that just about half of their 25 million Xbox Live members are Gold subscribers. That figure is from their internal statistics, revealed by Dennis Durkin (Microsoft head of Interactive Entertainment Business) at the Credit Suisse Annual Technology Conference last night.
“Of our 25 million members, about half of them are subscribers to the business and pay us about $60 a year for that,” Durkin said. “So it’s a very large business for us and for our partners. This is a great opportunity for our media partners to stay connected with their customers and to sell them goods that they care about in their home. Whether that’s game add-ons, movies, music, or clothing for their avatars, this is a very big business.”
In the US, Gold subscribers spend more than three hours a day on Xbox Live and spend 40% of their time on non-gaming applications like Netflix and Facebook. Live itself generates $1 billion revenue for Microsoft, according to recent reports.