The NPD Group has found that 29% of games purchased in the last three months were done so digitally. 47% of the digital buyers the group surveyed said they purchased their games from services like Steam. 42% bought their games through app stores or mobile phone carriers and 30% used console services like Xbox Live. People answering the survey said that they bought on average 3.1 (we’ll take that as three then) games during the past three months. 10% of purchases involved trading in old games.
Anita Frazier, NPD industry analyst, said: “With a wide array of content available for digital download, clearly the purchase drivers are going to differ depending if someone is downloading a frontline core gaming title versus a lower priced app or casual game. And the drivers for purchasing downloadable content are very different from those that spark a full-game purchase.
“This study provides the nuance into how various groups of consumers consider their purchases depending on the type of game they’re interested in.”