Nintendo is celebrating the 25th anniversary of the Super Mario franchise with a flurry of press releases and promotional activities. Super Mario Bros. was originally released for the NES in 1985. Since then, more than 240 million games featuring Mario have now been sold.

“Stimulated by advancements in technologies, we have always enjoyed creating the Super Mario Bros. games,” said Mario’s dad, Shigeru Miyamoto. “The series has always taken advantage of the latest technological advancements and is the fruit of creativity of many of my hard-working friends working closely as a team.”

Apparently, there will be a Super Mario Bros. 25th anniversary celebration at 20:45 on ITV1 during Coronation Street. We’re hoping Nintendo’s going to use the advertising opportunity to officially lift the lid on the updated Wii version of Super Mario All-Stars. Here’s a video showing Mario’s history. It’s not the celebrity-laden, 0% gameplay “Wii-fied” one Nintendo wanted us to post: