Gaikai has signed a multi-year licensing agreement with EA, which enables streaming of several of EA’s PC games directly to any web browser running Gaikai. It doesn’t require any game installations or patching, as the games exist on the cloud, running on servers. You will be able to embed games on Facebook, retailer sites, publisher sites and news sites (we will be looking out for the first game available and try to put it up on TheNPCs if we’re allowed).

Expect The Sims, the Battlefield: Bad Company series, the Dragon Age series, the Mass Effect series, Medal of Honor and Need for Speed on Gaikai’s new game advertising service. The partnership means that EA will be the first game publisher to have instant-on gaming streaming technology.

“Gaikai’s innovations open whole new experiences for both current players and new customers looking for the best of interactive entertainment. It also brings new opportunities and capabilities that will improve both our craft and products, including secure beta-testing and the ability to instantaneously bring the latest games into the hands of our waiting audience”, said Richard Hilleman, Chief Creative Director for Electronic Arts.

“EA has some of the most important franchises in the video game industry, and we’re excited to be able to use our streaming technology to help new audiences discover these amazing properties. We are also excited to be powering a cutting-edge digital strategy with EA developers”, said David Perry, CEO of Gaikai Inc.