Activision has announced that Call of Duty: Black Ops has generated more than $1 billion for Activision in just six weeks on sale. Players have spent a combined 600 million hours playing the game’s online multiplayer mode. Microsoft says the average player jumps on once a day for more than an hour.
“In all of entertainment, only Call Of Duty and Avatar have ever achieved the billion dollar milestone this quickly,” Bobby Kotick, Activision CEO, said. “Our ability to provide the most compelling, immersive entertainment experience, and enhance it with regular, recurring content that delivers hundreds of hours of audience value, has allowed Call Of Duty to continue to set sales and usage records.”